Filmed Tour Exhibition

Sneakers Unboxed: The Virtual Tour

Enjoy a specially curated tour of Sneakers Unboxed: Studio to Street from wherever you are.

What to expect

Sports shoe, style statement and rare object, few design items are as universal and diverse as the sneaker.

Join Design Museum curators, as they guide you step by step through the key moments of the blockbuster exhibition Sneakers Unboxed: Studio to Street.

Dive into the anatomy of a trainer, the scale of the lucrative industry and the sustainability challenges of the future. Meet the collectors and the public figures, such as Run-DMC and Michael Jordan, who helped to make sneakers the cultural phenomenon we know today and hear exclusive interviews from A-COLD-WALL* founder Samuel Ross and film content from Grace Ladoja.

Whether you have visited the exhibition already or are tuning in from afar, the virtual tour experience provides all the stories and inside knowledge behind the biggest shoes and the brands who created them.

Watch the trailer

Join the tour

Booking information

General Admission: £4.99

Members: FREE

Once you have bought your tour you will have access to watch for 48 hours.

Duration of the tour: 30 minutes.

Language: English.

Available for purchase worldwide.

Refunds policy: No refunds.


Ligaya Salazar

Ligaya Salazar is the curator of Sneakers Unboxed:Studio to Street. Her work as an independent curator and commissioner focuses on contemporary interdisciplinary practice at the intersection of design, fashion, art and graphics.

Rachel Hajek

Rachel Hajek is currently assistant curator at the Design Museum. She has curated atrium displays such as Margaret Calvert: Woman at Work, and is the assistant curator of Sneakers Unboxed: Studio to Street.

Jesse Einhorn

Jesse Einhorn is Senior Economist at StockX. He has co-authored two books on professional basketball, written for several publications including The New York Times and The New Republic, and holds a master's degree from Yale University.

Vashtie Kola

Vashtie Kola is an American music video director, filmmaker, artist, designer, creative consultant and disc jockey.

Samuel Ross

Samuel Ross is a British artist, designer and multidisciplinary creative director based in London. Ross is best known for his luxury menswear brand, A-COLD-WALL* and his design-led practice, SR_A. As of 2020, Ross is also a brand ambassador for Hublot.

Yhiyun Lim

Yihyun Lim is an architect, designer, and researcher at MIT. She was the director of MIT Design Lab, where she led a group of multidisciplinary researchers to conduct industry-collaboration projects on designing future experiences by contextualising emerging technologies.

Clemens Weisshaar and Reed Kram

Clemens Weisshaar and Reed Kram’s work redefines cutting edge design. They have been referred to as “the vanguard of the next generation of digital designers” (FORM magazine) and “the poster boys of a new breed of designers” (International Herald Tribune).


Sneakers Unboxed: The Virtual Tour was produced by the Design Museum and Tailored Media.

StockX is a Detroit-based technology leader focused on the large and growing online resale marketplace for sneakers, apparel, accessories, collectables, and electronics. The platform connects buyers and sellers using the dynamic pricing mechanics of the world’s stock markets.

visit the exhibition

Sneakers Unboxed: Studio to Street

'This fun show has all the answers – including how to get really fat laces.' ★★★★ The Guardian

'A technicolour medley of shapes and styles' ★★★★ Evening Standard

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