Exhibition Now on sale

Sneakers Unboxed: Studio to Street

Step up and discover the footwear phenomenon that has challenged performance design, inspired subcultures and shaken the world of fashion.

'This fun show has all the answers – including how to get really fat laces.'
★★★★ The Guardian

'A technicolour medley of shapes and styles'
★★★★ Evening Standard


adidas NMD HU Pharrell Human Race

Installation view from within the Style section

Jordan x Colette Jordan I Retro High (F&F)


Edmond Looi customised adidas IKEA Ultraboost

PUMA x MIT Design Lab x Biorealize Breathing Shoe

Helen Kirkum x Casely-Hayford, CH TX65 White

Helen Kirkum Sneaker Archaeology

Reebok InstaPump Fury

VEJA component materials

What to expect

Know your Air Jordans from your Air Force 1s?

From trainers originally designed for specific athletic activities like the Converse Chuck Taylor All Star, the Puma Disc, and Nike Air Zoom Alphafly Next%, discover how sneakers such as the Reebok InstaPump Fury, the Vans Half Cab and the Asics Gel Lyte III have become cultural symbols of our times.

Take a journey through the design process behind some of the most technically inventive shoes of today with the Adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar, Satoshi, a brand using blockchain certification and the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma.

Then delve into the lucrative resale market that is currently valued at $6 billion in data visualisations from Stock X, before reliving the streetwear staple's high-fashion reinvention including sneakers by Balenciaga, Comme des Garçons and Y-3 and runway looks from A-COLD-WALL* and CRAIG GREEN.

Uncover the icons and collaborations that have shaped the sneaker scene over the years from Michael Jordan and Run-DMC to Kanye West, experience visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor, and meet the designers working to make the industry more sustainable, Stella McCartney, Helen Kirkum and Alexander Taylor.

Sneaker 0 by Snap

At the Design Museum, we’re always looking for innovative ways to reshape the museum experience. In partnering with Snapchat we’ve been able to re-imagine that whole process by extending the Sneakers exhibition into people's phones and even onto their feet. Sneaker 0 is not only made by machine learning using curatorial research and imagination, it’s an entirely new way for people to engage with a complex design story.”
Tim Marlow, Design Museum CEO

StockX is a Detroit-based technology leader focused on the large and growing online resale marketplace for sneakers, apparel, accessories, collectables, and electronics. The platform connects buyers and sellers using the dynamic pricing mechanics of the world’s stock markets.

Book online

Ticketing information

Adult £12

Family £18.50

Online booking in advance essential.

VIP access with Membership

Can't book the time you need because that ticket slot has sold out? Become a member today!

Take advantage of the exclusive member ticket allocation, bring a friend for free, visit as many times you like and get free entry to Sneakers Unboxed digital events.

Gift membership also available.

Ticket Mate Fund

A new pay it forward scheme in partnership with local charities that distributes free exhibition tickets in the local community.

Safe and Sound Guidelines

Online tickets only, mandatory face coverings, bring your own wired headphones, reduced capacity and more. Preparing for your visit and working together to keep everyone safe.


In a world that's always thinking about the next iteration or the next drop, there's not always time for reflection. Hear from those who have played critical roles in the emergence and continuing evolution of the global sneaker phenomenon.

Catalogue available for purchase along with your Sneakers Unboxed ticket and at the museum shop.

the events

The Drop

Hear leading sneaker industry experts from Highsnobiety, StockX, and Just an Idea discuss collector culture in this online panel.

Women in Sneakers

Join some inspiring women as they discuss working in the sneaker industry.

Coming soon

2021 Exhibitions

Discover what else is coming up in 2021 including one of the great furniture designers and architects of the twentieth century in Charlotte Perriand: The Modern Life and imaginative new approaches and ingenious new materials that will help shape a cleaner future in Waste Age.

Exhibition Poster artwork by Jack Harper

Exhibition Photography by Ed Reeve

Exhibition Trailer Credits:
Creative Direction: @playniceldn
Words & Concept: @ayomkn
Director & Collage: @georgewilliamvicary
Collage Assistant: @a.lexbk
Art Direction & Design: @aaron _ skipper
Motion: @ma _ rk _ g
Producers: @curtisjohncyrus | Ayo Fagbemi @playniceldn
Run DMC & Posse: Hollis, Queens, 1984 photography by Janette Beckmann @janettephoto