this event is now finished

Is Beauty the Engine of Design?

Aston Martin Chief Creative Officer Marek Reichman and Design Museum Director Deyan Sudjic, join in an exclusive, extraordinary and far-ranging talk presented by creative editor and writer Hermione Crawford, about how design evolves, beauty versus utility and the very future of cars.

How does Aston Martin create an iconic car? What is beauty, and is a mechanical structure like an automobile beautiful? What is the future relevance of an independent luxury sports car brand, and how will it evolve? These and many other questions will be discussed at this exclusive and unique event.

Booking Information

Tickets are extremely limited and will be allocated on a first come first served basis.

Location: Design Museum, Shad Thames, London, SE1 2YD

Event schedule

Drinks reception
Event ends

more about the speakers

Deyan Sudjic

Director of the Design Museum

Marek Reichman

Chief Creative Officer of Aston Martin

shop the collection

related exhibition

Cycle Revolution

See what to expect when you visit the exhibition.