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‘Startup Essentials’ with Creative Entrepreneurs
How do you turn a creative idea into a successful business? Whether it’s creating a new publication, setting up a design studio or running a gallery, knowing the basics of business is an essential part of creating a new project.
Curated by Creative Entrepreneurs, this three-part course will cover several essential aspects of setting up a creative business: how to network effectively, legal basics, and finance. Through seminar discussions led by experts and hands-on activities, participants will learn the skills and knowledge they need to begin realising their projects.
No prior experience of knowledge is required. Whether you have already started a creative business, have an idea for a new project or just want to learn more, we welcome you to join this course.
Session One: How to Network
by Carolyn Dailey, Founder, Creative Entrepreneurs
Overview – what makes things happen today - the power of connection
Preparation – defining goals, research, preparing marketing materials
Networking in action – lay of the land, strategies & techniques
Harnessing trust and reciprocity – cultivating long-term relationships
Session Two: Financial Basics for Creative Startups
by Martin Carruthers & Shaun Beaney - Finance Basics
Accounting basics – information tracking and financial planning
Tax basics – corporate tax overview, HMRC, VAT, SEIS
Fundraising basics – friends and family, angel investment, startup loans (crowdfunding to be mentioned, but not covered in detail)
Session Three: Legal Basics for Creative Startups
What are the common characteristics of creative industry businesses?
Company basics - key considerations on setting up, organisation and share structures
People basics – employees, freelancers and consultants how to incentivise and retain key creative individuals
IP basics – IP overview, understanding what you own and how to exploit and protect it
Session 1 Speaker
Session 2 Speaker
Shaun handles communications, public policy and advisory work for the Corporate Finance Faculty at ICAEW, particularly on access to finance, growing businesses and venture capital. He devised and co-authored 'Creative Industries - Routes to Finance’, the seminal financing guide for Creative Entrepreneurs.
Session 3 Speaker
Creative Entrepreneurs brings together, for the first time in one place, the resources, inspiration and networks creative people need to turn their ideas into successful businesses.