Free Online Event Talk

Age, Agency & Joy

Join a free event that will bring together designers, businesses, service providers, researchers, policy-makers, and ageing humans to explore the power of design and design thinking to help everyone age happier and healthier.

What to expect

The Design Age Institute (DAI) and the Design Museum invite everyone to take part and help shape this community as it starts up. The event will:

• Celebrate 30 years of Design Age thinking led by the Helen Hamlyn Centre for Design (HHCD) at the Royal College of Art (RCA) with an introduction from the RCA's Vice-Chancellor Dr Paul Thompson and Lady Helen Hamlyn.

• Discuss the challenges and opportunities of an ageing society with design and research experts from DAI partners including the National Innovation Centre for Ageing at Newcastle University (NICA), University of Oxford’s Institute of Population Ageing (OIPA), and the International Longevity Centre (ILC).

• Explore the enormous commercial potential of the longevity economy for businesses, entrepreneurs, service providers and designers. Connect with the Design Age Institute's upcoming initiatives, events and activities including the launch of our national directory for design in healthy ageing; executive education opportunities; and public engagement programme at the Design Museum.

Get involved in this growing community for healthy ageing, diversity and inclusion.


Event structure:

• Welcome with Jeremy Myerson, Dr Paul Thompson and Lady Helen Hamlyn

• Introduction to the Design Age Institute with Colum Lowe

• Panel and Q&A exploring the challenges and opportunities of a rapidly ageing population – chaired by Colum Lowe with representatives from DAI partners including the Design Museum's Chief Executive and Director, Tim Marlow

• Opportunities to work with the Design Age Institute

The event will take place as a Zoom live session with breakout rooms in the second half of the event. Digital tools including Miro and Slido will also be used to enable audience interaction and dialogue.

Join online

Booking information

Adult: free
Members: free

This is an online-only event. Pre-booking is needed and open until Sunday 25 April 2021.

Design Age Institute

The Design Age Institute is established to support the UK Government’s Grand Challenge on Ageing and is part of the Royal College of Art’s Helen Hamlyn Centre for Design. The central aim of the Institute will be inclusive design in dealing with the challenge of an ageing society.

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Background image: Aura Power Suit by Yves Béhar, Fuseproject and Superflex for the New Old: Designing for Our Future Selves exhibition at the Design Museum (2017).