Online Course

Creative Entrepreneurs' Start Up Essentials: Marketing Basics

This three-part course uncovers the marketing basics needed to turn creative ideas into successful businesses.

What to expect

Creative Entrepreneurs’ popular Start Up Essentials course returns. In Marketing Basics, over three weeks leading experts will present insights on branding your business and reaching the right audiences.

See the full programme below.


Session One: Defining your brand

• Overview: What is a brand?

• Defining your brand’s DNA

• Developing your brand’s positioning

• Building a brand tone of voice and key messaging

• Developing a brand look and feel

• Creating a branded customer experience

Session Two: Growing with social media

• Overview: what is social media marketing?

• Promoting your brand on Facebook, Twitter, Instagram, Pinterest and Snapchat

• Video content marketing on social

• Building paid social ad campaigns and targeting your dream customers

• Measuring and analysing results, so you can do more of what works

Session Three: Communications & PR

• Overview: What is communications and why is it crucial to marketing your startup?

• Engaging journalists and influencers

• How to write a press release

• Introduction to content marketing

• What to do in a crisis

Book online

Booking information

This course will take place online

Adult: £45

Members: £30

You will receive instructions on how to join the online event with your booking confirmation.


Carolyn Dailey

Founder of Creative Entrepreneurs, Carolyn spent her whole career in the creative sector and means to connect with people across the creative sectors and with the wider startup/business ecosystem. Creative Entrepreneurs aims to fill the gap by sharing resources and inspiration so that more creative people can build sustainable businesses that let their creativity take flight.

Stephanie Melodia

Stephanie Melodia is the founder and owner of startup marketing agency, Bloom, a fully-integrated marketing agency based in London, supporting the city's most exciting entrepreneurs and ambitious startups.

Carmen Marrero

Carmen helps innovative companies grow through reputation, networks and intelligent new business. Over the last 15 years, I have worked with some of the best teams in design, technology, strategy and innovation, helping them build their business and raise their profile.


'The types of speakers that you bring in are really top notch, and ones that you wouldn’t necessarily see at any other entrepreneurship event.'

'One of the most inspiring and useful events I’ve attended. I immediately started working on my business card and improving my website.'

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