Creative Entrepreneurs' Start Up Essentials: Marketing Basics

Creative Entrepreneurs’ popular Start Up Essentials course returns. In Marketing Basics, over three weeks leading experts will present insights on branding your business and reaching the right audiences.

See the full programme below.

Session One: Defining your brand

• Overview: What is a brand?

• Defining your brand’s DNA

• Developing your brand’s positioning

• Building a brand tone of voice and key messaging

• Developing a brand look and feel

• Creating a branded customer experience

Session Two: Growing with social media

• Overview: what is social media marketing?

• Promoting your brand on Facebook, Twitter, Instagram, Pinterest and Snapchat

• Video content marketing on social

• Building paid social ad campaigns and targeting your dream customers

• Measuring and analysing results, so you can do more of what works

Session Three: Communications & PR

• Overview: What is communications and why is it crucial to marketing your startup?

• Engaging journalists and influencers

• How to write a press release

• Introduction to content marketing

• What to do in a crisis

'The types of speakers that you bring in are really top notch, and ones that you wouldn’t necessarily see at any other entrepreneurship event.'

'One of the most inspiring and useful events I’ve attended. I immediately started working on my business card and improving my website.'