Learning Research

Designing for Age, Agency & Joy

The Design Age Institute is the UK’s national strategic unit for design and the healthy ageing economy, bringing together designers, businesses, researchers and communities to help address the challenges and opportunities of an ageing society.

Helping people age happier

The Design Age Institute was set up in 2020 as part of the UK Government’s Grand Challenge on an Ageing Society. Over the next three years, the Institute will deliver an ambitious vision to apply the transformative power of design to equip individuals and communities with the products and services needed to maintain agency and experience joy at every age.

As a core partner, the Design Museum is leading the Institute’s engagement of individuals and communities in the debate about the future of ageing through an exciting programme of design workshops, talks, projects and exhibits.

Developed in collaboration with researchers, designers, innovators, industry partners and ageing communities, the programme will invite the public to interact with design products, services and research that has the potential to transform our experiences of ageing and help us all age happier and healthier.

#AgeAgencyJoy #DesignAge

Photo Peter Krejci for Royal College of Art

Centaur Robotics

Helen Hamlyn Centre for Design

Join This Age Thing

This Age Thing is a community of healthy ageing advocates working collectively to celebrate diverse stories of getting older, challenge negative stereotypes, and help develop better products and services that can help all of us to age happier.

Calling UK Designers

The Design Age Institute invites designers based in the United Kingdom with experience in design for ageing and inclusive design to be part of the UK's first national directory of expertise in design for healthy ageing.

Design Age Institute

Visit the Design Age Institute's website and sign up to the mailing list for all the latest news, events and activities.


Funded by Research England, the Design Age Institute brings together expertise from across world-leading research, design, innovation and learning including the Helen Hamlyn Centre for Design (HHCD) at the Royal College of Art (RCA); the National Innovation Centre for Ageing at Newcastle University (NICA), University of Oxford’s Institute of Population Ageing (OIPA), the International Longevity Centre (ILC) and the Design Museum.

Related display

Designing For Our Future Selves

Curated by Design Age Institute in collaboration with the Design Museum, Designing For Our Future Selves explores how design is transforming the way society can support everyone to age with greater agency and joy.

Related events

The Wisdom Hour: Our Future Selves

Join The Wisdom Hour, a creative space to celebrate positive stories of ageing facilitated by This Age Thing and Design Age Institute.

Designing for Your Future Self: Happy, healthy and wise

Join experts in design research from Design Age Institute and its partners to debate key discoveries, projects and aspirations for our rapidly ageing society, and explore the market potential of future generations to benefit from longer, healthier and wiser lives.

Designing for your future self: The future of inclusive technology

Designing for your future self talks series, curated by Design Age Institute. Will technology revolutions also revolutionise how the UK’s ageing population grows older with agency and joy?

This event happened on Tuesday 24 May 2022. A recording will be available soon.

Designing for your future self: Let’s talk about sex

The third session in the Designing for Your Future Self talks series, curated by Design Age Institute.

This event happened on 22 March 2022.

Designing for your future self: No time to waste

The second session in the Designing for Your Future Self talks series.

This event happened on 9 November and was live-streamed as part of the Design Council’s Design for Planet Festival.

Designing a World for Everyone

The first session in the Designing for Your Future Self talks series.

This event happened on 21 September 2021.

Background image Aura Power Suit by Yves Béhar, Fuseproject and Superflex (New Old: Designing for Our Future Selves exhibition at the Design Museum).