Free display
Fred Perry: A British Icon
An exhibition celebrating the stories of the sportswear brand, the global communities who wear it, and the tennis champion who inspired it all.
What to expect
Celebrating 70 years of the Fred Perry polo shirt, discover the legacy of Britain’s most enduring sportswear brand. From the company’s tennis beginnings to its contemporary designs, discover how the cultural significance of the Fred Perry polo shirt has evolved, resonating globally.
This free exhibition follows the story of the brand's sporting founder and its importance to subcultures through a new installation of original objects, design process and specially commissioned films.
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
Exhibition photography by Felix Speller
The Original M3 Fred Perry Shirt, 1952
Fred Perry against BH Grant, court one Wimbledon, London, 1936
Vintage Fred Perry brochures / catalogues, 1950s 1970s
Fred Perry X Gorillaz, Piccadilly Circus, London, 2021
Fred Perry Subculture Live, REXKL Cinema, Kuala Lumpur, Malaysia, 2019
Fred Perry x Judy Blame, 2006
Booking information
This is a free display. No pre-booking is required.
Open daily 10.00 – 17.45 (Sun – Thu), 10.00 – 20.45 (Fri – Sat)
What's On
Background image: Fred Perry Polo Shirt