Fred Perry: A British Icon
Celebrating 70 years of the Fred Perry polo shirt, discover the legacy of Britain’s most enduring sportswear brand. From the company’s tennis beginnings to its contemporary designs, discover how the cultural significance of the Fred Perry polo shirt has evolved, resonating globally.
This free exhibition follows the story of the brand's sporting founder and its importance to subcultures through a new installation of original objects, design process and specially commissioned films.
This is a free display. No pre-booking is required.
Open daily 10.00 – 17.45 (Sun – Thu), 10.00 – 20.45 (Fri – Sat)
Background image: Fred Perry Polo Shirt