Exhibition ★★★★ Evening Standard ★★★★ The Telegraph ★★★★ The Times
Football: Designing the Beautiful Game
The exhibition explores the story behind football, unpicking how design has been used to push the game to new limits. Take a journey through over 500 objects, films and interviews in sporting performance, kit development, and stadium design and immerse yourself in the stories of club legacies and game legends including Messi, Pelé, George Best and Diego Maradona.
Produced in partnership with the National Football Museum in Manchester, the show reveals the master-planning of the world’s most significant football stadiums, the design innovation used in today’s boots, how the graphic design of team badges, kits and posters shape a club's identity and how grassroots initiatives are pushing back against the sport’s commercialisation.
As the world’s most popular sport, football has a truly international dedicated fan base. It is estimated that more than half the population of the planet watched the FIFA World Cup in 2018. Join us for a rare insight into the people and processes that have made football what it is today.
Online booking is advised but tickets will also be available to buy on the door. Last entry to the exhibition is 90 minutes before the museum closes.
Adult tickets from £16.80
Student tickets from £12.50
Save 25% on Family group tickets
Other concession tickets are available.
Present your exhibition entry ticket for 10% off food and drink at London Grade Coffee located on the ground floor.
Tickets are non-refundable and non-exchangeable. Visit our terms & conditions page for further information.
Discover the beautiful game
Hear Gary Lineker talk about some of the highlights in his career, and reflect on why football holds such an important position within our collective consciousness.
Supercharge your experience with free unlimited access to Football: Designing the Beautiful Game for you, a guest and up to 3 children (6-15 years old). Become a Superfan Season Ticket holder for £45 and enjoy benefits including a 10% discount at the exhibition shop and related events until 29 August 2022.
Enjoy a year of free unlimited access to all exhibitions for you and a guest and up to 3 children (6–15 years old), priority booking to our programme of events, discounts in the shop and more. Join Membership Plus annually for £75, or £65 by Direct Debit. Are you a student? Join Student Membership for only £45.
Take Football Home
The exhibition catalogue features contributions from figures across the world of football and design, from analyst Statman Dave and broadcaster Martin Tyler, to architect Jacques Herzog and VP of design at adidas Sam Handy. The diverse perspectives reveal the extraordinary richness of the game’s design legacy and cast new light on its future. Buy online or pick up your copy at the exhibition shop. Click and collect at the museum or home delivery options are available on the Design Museum Shop website.
gift goals: shop the range
The National Football Museum originally opened in Preston in 2001. After investment from the European Regional Development Fund, the museum opened in Manchester in July 2012 and has played host to a range of popular and thought-provoking exhibitions celebrating football’s role and impact in wider society.