Beazley Designs of the Year Product Winner

Impossible Burger 2.0

Impossible Burger 2.0 is more sustainable than its predecessor, which was launched in 2016, and aims to be tastier, juicier and – crucially – beefier.

Although the patty is made from plant-based proteins and is suitable for vegans, its core consumers are meat eaters.

It is currently served in thousands of restaurants and is entering grocery stores worldwide. It is kosher, halal and gluten-free certified, and fortified with as much iron and protein as a comparable serving of ground beef.

Designed by Impossible Foods.

Beazley Designs of the Year

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