Designers: Smörgåsbord Graphics category

Wales Nation Brand

A new national brand identity for Wales, addressing every brand touchpoint, including bespoke typeface, tone of voice, photography guidelines and experiential initiatives.

The designers have created a compelling and visually consistent approach to help reveal new and engaging stories, complementing the rich history, beauty and culture of Wales in the process.

Image credits | Cymru Wales Sans in use

Image credits | This is Wales (Tourism) Magazine cover

Image credits | This is Wales (Trade & Invest) magazine cover

Graphics nominees


A year of political unrest has proven to be a strong theme for this category, including the creation of a Refugee Nation Flag designed for the first ever Olympic refugee team.

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Beazley Designs of the Year

This exhibition comprises 62 nominations across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport. The exhibition and awards showcases some of the most original and exciting products, concepts and designers in the world today.

Background image | 'dd' typographic character drawing