Kiss My Genders graphic identity and typeface

The Hayward Gallery exhibition Kiss My Genders explored how artists have represented identities that do not conform to traditional binary gender categories over the past 50 years.

The exhibition identity and typeface were designed to reflect the fluidity of gender identities and, like the artists featured in the show, resist being compartmentalised.

Consisting of letterforms of an open-ended, category-defying character, the typeface was used to spell out the exhibition logo and the names of contributing artists.

Design: Studio Frith.
Client: Hayward Gallery, London.
Exhibition Curators: Vincent Honoré and Tarini Malik.
Publisher: Hayward Publishing.