In 2017, graphic designer Anja Kaiser organised a digital advertising campaign on the streets of Leipzig as part of the INFORM Prize for Conceptual Design.

She used digital city light posters as a medium to display her uniquely designed classified ads in solidarity with feminist activism. Going on to win the prize, she used the winning funds to set up a robust website and digital platform,, which promotes feminist causes and individuals, like political groups, musicians, cultural producers and artists.

Online, anyone can apply for Kaiser to design and install posters highlighting needs common to the feminist community, like salary demands for reproductive work, personal ads, political group statements or calls for donations.

Beazley Designs of the Year 2019

Discover the most innovative designs across fashion, architecture, digital, transport, product and graphic design from the past 12 months, as nominated by design experts from around the world.