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Designers: Levi Strauss & Co. and Google Inc. Fashion category
Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google
Collaboration between Levi Strauss & Co. and Google Inc. which adds touch and gesture interactivity into textiles.
In collaboration with Google Inc., Levi's has reimagined their iconic Trucker Jacket into an interactive, connected garment that allows wearers to access a variety of mobile services tailored to the needs of an urban commuter, such as music and ETA, by simply swiping or tapping the jacket sleeve. This allows fashion designers to embed digital interactivity and connectivity into the apparel as part of their natural design process, using standard industrial looms, making technology a new “material” for their creative expression.
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