The Design Museum's DNA

Discover the museum's vision, mission, values and commitments.

Our vision

Our vision is a world in which design enables this planet and its inhabitants to thrive.

Our mission

To be a global hub for the transformative potential of design.

Our values

The museum’s core values are collaborative, welcoming, enterprising, and forward looking.

Our commitments

Equality, Diversity and Inclusion

Read the Design Museum's commitment to combatting racism within the museum and the design industry at large.

Read the Design Museum's commitment to nurturing a greener future. As an institution, it is important that we take up the challenge in our own work.