The Design Museum's DNA
Our vision is a world where everyone values design
The purpose of the Design Museum is to make the impact of design visible to all
The museum’s core values are collaborative, welcoming, enterprising and forward looking
The Design Museum’s Waste Age exhibition in 2021 highlighted a change in the culture of design. It profiled a new generation that has taken on the challenge of reducing the industry’s impact and taking responsibility for what they put out into the world. The Design Museum is supporting this ambition through the work of the Future Observatory, a national programme for design research supporting the UK’s response to the planetary emergency. As an institution, it is important that we take up the challenge in our own work.