The Design Museum's DNA

Our vision is a world where everyone values design

The purpose of the Design Museum is to make the impact of design visible

• To build public awareness of design by connecting design with people’s lives and passions
• To reflect the designer’s role at the forefront of social, technological and environmental change
• To serve the design community. Design is a practice, a diverse discipline, infinitely rich in approaches and characters. It is a young discipline, whose role in the world is evolving. Our unique approach to working with designers is to invite them to ‘think in public’ with us

The museum’s core values are collaborative, welcoming, enterprising and forward looking