Judy emergency kits

Judy is a collection of emergency kits containing essentials to help people deal with natural disasters and unforeseen crises.

After discovering that more than 60 per cent of American citizens have no emergency plan, Judy founder Simon Huck wanted to create a solution.

The Judy package comes in three types: the safe, the mover and the starter. Each contains cartridges for specific situations, from a lack of warmth or water to basic first aid.

The simple typography and red packaging are designed to be accessible, reassuring and easily discoverable.

Designed by Simon Huck, Josh Udaskin and Red Antler with various manufacturers.