Designers: Niantic Digital category

Pokémon GO

Developed for mobile devices as a location-based augmented-reality game, Pokémon GO utilises GPS capabilities to allow players to capture, train and battle virtual creatures which appear on screen as if in the same real-world location as the player.

Image credits | Niantic

Digital nominees


A wide ranging category that ranges from a text message service for refugees to the global sensation, Pokémon Go.

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Beazley Designs of the Year

This exhibition comprises 62 nominations across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport. The exhibition and awards showcases some of the most original and exciting products, concepts and designers in the world today.

Background image | Niantic Inc