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Bio

Livia Firth is Creative Director at Eco-Age, a brand consultancy that enables businesses to achieve growth by adding value through sustainability. She was the driving force behind the launch of the Green Carpet Challenge in 2009. As an Oxfam Global Ambassador, Firth has travelled to Ethiopia, Kenya, Bangladesh and Zambia, connecting with people at the beginning of the supply chain. She is a founding member of Annie Lennox’s The Circle, a powerful women’s advocacy group and is a global opinion former with regular high profile speaking engagements including The International New York Times Luxury Conference and the Copenhagen Fashion Summit. In November 2012 she became a Leader of Change 2012, awarded by the UN Foundation for Global Change. She received the UN Fashion 4 Development Award in September 2013 and the Green Award at Harper’s Bazaar Women of the Year in December of the same year. In May 2014, Firth was honoured with an award for Outstanding Achievement in Sustainability at the Rainforest Alliance Gala.

Portrait by Kate Martin

Q&A

How closely do you follow fashion?

Design Museum

Not much. I am not known for being a “fashionista” in fact!

Livia Firth

Do you read a fashion magazine on a regular basis?

Design Museum

I read them all now, especially with my role at Eco-Age.

Livia Firth

When did you become aware of fashion?

Design Museum

I think I never really did until we started working on it at Eco-Age? It is then that I became aware of the consequences of “what we wear” are on the planet and the people in the world. Until then I just wore things I liked without thinking about “fashion” too much.

Livia Firth

How would you describe your relationship with clothes?

Design Museum

I grew up in Italy in the 70’s and 80’s with a very traditional sense of fashion. Always an eye to quality – I would say I always had a classic style. Some people could say boring?! I bought clothes which I thought would have lasted for a long time and had a longevity in my wardrobe. I was never concerned with having the latest piece…

Livia Firth

When did you develop your own ‘style’ - do you feel that you have one - what is your basic 'look'?

Design Museum

My style is normally quite simple and neutral - I wear mainly black. And it varies a lot according to what I have to do that day - whether it is going to work, or to a meeting (and if so - with who?), to a film premiere or to the park with the kids. At weekends is almost always jeans, for example. But all in all – my basic look is: black trousers, black jacket with a simple top underneath and flat shoes.

Livia Firth

How much do you involve your partner in clothes buying?

Design Museum

Not at all!

Livia Firth

How do you view fashion and clothes in relation to your professional standing?

Design Museum

They are completely interconnected. This is what I do and breath every day at Eco-Age.

Livia Firth

Does fashion empower you? What outfit would most empower you and why?

Design Museum

Fashion IS power – power to express yourself and power to change the world. Power to help people on the other side of the world who work in the fashion world. Fashion encompasses all industries: from agriculture to communication. A staggering 80 billion new garments are made every year. When you buy something – you are changing everything. You can change it for the better or you can change it for the worst. It is ALL up to you. Isn’t this powerful?

Livia Firth

What does fashion in the future need to do to help women / to empower them?

Design Museum

As Ali Hewson said - carry the stories of the women who make your clothes with you. On you. Companies HAVE to start taking care of the people at the very bottom of their supply chain.

Livia Firth

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