Online Event Talk

Women in Sneakers

Join some inspiring women as they discuss working in the sneaker industry.

What to expect

Women account for a significant percentage of the sneaker market and yet design and marketing often draw an arbitrary line between men and women as consumers with women still struggling to find major releases in their sizes.

They are underrepresented in the industry as designers and are often overlooked as serious collectors but an increasing number of women are making their presence felt in sneaker culture and creating initiatives to ensure that the momentum continues.

In this panel discussion, sneaker strategist Jazerai Allen Lord and collector Shernay La Touche will discuss the significant contribution and growing influence of women in all sectors.

Challenging the perception of sneaker culture as a boy’s club, they share their experiences of participating in the industry both as creatives and as sneakerheads and provide insight into the many entry pathways.

Buy online

Booking information

Adult: £5

Members: Free

This is an online-only event.
You will receive instructions on how to join the course in your booking confirmation email.


Jazerai Allen Lord

Jazerai Allen Lord is a sneaker strategist, designer, and founder of True to Size creative agency. Championing women's narratives for over a decade, Jazerai has been featured in the books "Girls Got Kicks" and "Sneakers," with her story told in Lena Waithe's docuseries, "You Ain't Got These.’ Her Club C sneaker designed with Reebok for the It’s a Man’s World campaign sold out and was later acquired by the Bata Shoe Museum.

Shernay La Touche

Shernay La Touche is a director, sneaker collector, and founder of The Imprint, a collective of like-minded women within the sneaker industry formed of experts, advocates and enthusiasts from all over the world. Through Imprint, she aims to bring women’s voices to the forefront in a male-dominated industry.

Related exhibition

Sneakers Unboxed: Studio to Street

Step up and discover the footwear phenomenon that has challenged performance design, inspired new subcultures and shaken the world of fashion.

StockX is a Detroit-based technology leader focused on the large and growing online resale marketplace for sneakers, apparel, accessories, collectables, and electronics. The platform connects buyers and sellers using the dynamic pricing mechanics of the world’s stock markets.

Background image Jazerai Allen Lord for Reebok