Online Event Talk

Women in Sneakers

Join some inspiring women as they discuss working in the sneaker industry.

The event is now over.

What to expect

Women account for a significant percentage of the sneaker market and yet design and marketing often draw an arbitrary line between men and women as consumers with women still struggling to find major releases in their sizes.

They are underrepresented in the industry as designers and are often overlooked as serious collectors but an increasing number of women are making their presence felt in sneaker culture and creating initiatives to ensure that the momentum continues.

In this panel discussion, Elizabeth Semmelhack of the Bata Shoe Museum will be joined by sneaker strategist Jazerai Allen Lord, designer Charlotte Lee, and collector Shernay La Touche to discuss the significant contribution and growing influence of women in all sectors of sneaker culture.

Challenging the perception of sneaker culture as a boy’s club, they share their experiences of participating in the industry both as creatives and as sneakerheads and provide insight into the many entry pathways.

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Booking information

Adult: £5

Members: Free

This is an online-only event.
You will receive instructions on how to join the course in your booking confirmation email.


Jazerai Allen Lord

Jazerai Allen Lord is a sneaker strategist, designer, and founder of True to Size creative agency. Championing women's narratives for over a decade, Jazerai has been featured in the books "Girls Got Kicks" and "Sneakers," with her story told in Lena Waithe's docuseries, "You Ain't Got These.’ Her Club C sneaker designed with Reebok for the It’s a Man’s World campaign sold out and was later acquired by the Bata Shoe Museum.

Shernay La Touche

Shernay La Touche is a director, sneaker collector, and founder of The Imprint, a collective of like-minded women within the sneaker industry formed of experts, advocates and enthusiasts from all over the world. Through Imprint, she aims to bring women’s voices to the forefront in a male-dominated industry.

Charlotte Lee

Charlotte Lee is a Footwear Designer at New Balance. Her design for the popular New Balance 327 introduced a new approach to reinterpreting archival elements to the brand. Charlotte joined the brand in 2014, starting as an intern and working her way through the ranks over the past 7 years to where she is today.

Elizabeth Semmelhack

Elizabeth Semmelhack is the Director and Senior Curator of the Bata Shoe Museum. Her work focuses on the intersections of fashion, culture and economics with a particular interest in the history of footwear. Her work on sneakers includes the exhibition and book 'Out of the Box: The Rise of Sneaker Culture', the upcoming exhibition and book 'Future Footwear' and the publication of Women x Sneakers.

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Background image Jazerai Allen Lord for Reebok