Online Event Talk
Women in Sneakers
Women account for a significant percentage of the sneaker market and yet design and marketing often draw an arbitrary line between men and women as consumers with women still struggling to find major releases in their sizes.
They are underrepresented in the industry as designers and are often overlooked as serious collectors but an increasing number of women are making their presence felt in sneaker culture and creating initiatives to ensure that the momentum continues.
In this panel discussion, sneaker strategist Jazerai Allen Lord and collector Shernay La Touche will discuss the significant contribution and growing influence of women in all sectors.
Challenging the perception of sneaker culture as a boy’s club, they share their experiences of participating in the industry both as creatives and as sneakerheads and provide insight into the many entry pathways.
This is an online-only event.
You will receive instructions on how to join the course in your booking confirmation email.
Jazerai Allen Lord is a sneaker strategist, designer, and founder of True to Size creative agency. Championing women's narratives for over a decade, Jazerai has been featured in the books "Girls Got Kicks" and "Sneakers," with her story told in Lena Waithe's docuseries, "You Ain't Got These.’ Her Club C sneaker designed with Reebok for the It’s a Man’s World campaign sold out and was later acquired by the Bata Shoe Museum.
Shernay La Touche is a director, sneaker collector, and founder of The Imprint, a collective of like-minded women within the sneaker industry formed of experts, advocates and enthusiasts from all over the world. Through Imprint, she aims to bring women’s voices to the forefront in a male-dominated industry.
Background image Jazerai Allen Lord for Reebok