Online Course ZOOM EVENT
Startup Essentials: Business Basics Online Course
You have an exciting creative idea that you think you could be a business - or it already is a business and you want to grow it faster. Perhaps you’ve been spurred into action by the new COVID reality.
Startup Essentials: Business Basics will arm you with the range of skills you need to bring your vision to life - whether it’s setting up a digital agency, a video content platform, an online boutique or any other creative business.
This event will be held on Zoom.
What to expect
Produced by Creative Entrepreneurs, each session of this three-part course is delivered by a leading industry expert. The key basics of networking, legal and finance, including hands-on interactive activities, will be covered on Zoom. Participants will also be offered the chance to ask questions directly to experts.
See the full programme below.
testimonials
'The types of speakers that you bring in are really top notch, and ones that you wouldn’t necessarily see at any other entrepreneurship event.'
'One of the most inspiring and useful events I’ve attended. I immediately started working on my business card and improving my website.'
agenda
Session One: Networking Basics
Speaker: Carolyn Dailey
• Overview – the power of connection: how to network, including during social distancing
• Preparation – defining goals, research, preparing marketing materials
• Networking in action – lay of the land, strategies and techniques
• Harnessing reciprocity and trust – cultivating long term relationships
Session Two: Legal Basics
Speaker: Malcolm Murray
• What are the common characteristics of creative industry businesses?
• Organisation basics – freelancer, sole trader, limited company and share structures
• People basics – employees, freelancers and consultants, how to incentivize and retain key individuals particularly when working remotely
• IP basics – IP overview, understanding what you own and how to exploit and protect it
Session Three: Finance Basics
Speaker: Nick Howe & Shaun Beaney
• Accounting basics – information tracking, bookkeeping and financial planning
• Tax basics – corporate tax overview, HMRC, VAT, SEIS
• Fundraising basics – business plan and pitch deck, friends and family, angel investment, how to approach fundraising during social distancing
session 1 speaker
Carolyn Dailey, Founder, Creative Entrepreneurs
Carolyn founded Creative Entrepreneurs in 2016. Previously, she spent 20-years working in London’s creative sector, where she was MD of Time Warner International, London. She has been named by WIRED Magazine as one of the Top 10 women 'Digital Power Brokers’ and by BIMA as one of the Top 10 Entrepreneurs shaping the future of Britain’s digital industry.
session 2 speaker
Malcolm Murray, Partner, Lee & Thompson
Malcolm heads up Lee & Thompson’s Corporate & Commercial Group. He advises on all types of corporate deals in the creative sector and is well versed in the issues which tend to arise on creative industry deals, including those relating to the ownership of IP and the retention of key creative individuals.
session 3 speaker
Nick Howe, Enterprise Team, NatWest
Nick has a passion for supporting people and businesses and has a track record for spotting and signposting opportunities for them. Nick helps business community organisations to build their offering and range of events, workshops, contacts and reach to help their local business economy thrive.
Shaun Beaney, Corporate Finance Faculty, ICAEW
Shaun works in the Corporate Finance Faculty at ICAEW on public policy initiatives, communications and research projects - in particular on innovation investment, access to finance, scale-up businesses and venture capital. He is also a member of the Creative Industries Council.
Creative Entrepreneurs
Creative Entrepreneurs empowers creative people to turn their ideas into successful businesses, bringing them the resources, inspiration and networks they need. They deliver this through events, courses, their website, newsletters and videos.