Located in the Huth Gallery, level 2 Museum late
Jaguar: An Interactive Exploration of Designing An Electric Car
Interactive evening with Jaguar designers exploring the future of car design and the creative processes behind the all-electric I-PACE - including exclusive sketching tutorials, clay sculpting workshops and virtual reality demonstrations.
What to expect
Good design has always been at the heart of Jaguar; exciting proportions, elegant form and innovative style. Recent World Car Design of the Year awards for the Jaguar F-TYPE, F-PACE and I-PACE are testament to the Jaguar Design team’s successful approach.
How Jaguar achieves its design leadership has always been a closely guarded secret, but this event will give a unique insight into the fascinating world of automotive design, using one of the company’s most revolutionary cars - the all-electric Jaguar I-PACE.
Throughout the evening will be the opportunity to experience Jaguar’s creative process through exclusive sketching tutorials led by Alister Whelan (Interior Design Director), clay sculpting workshops and virtual reality demonstrations.
A hosted talk with senior Jaguar designers will explore how new technologies, sustainable materials and changing customer desires will impact the future of car design.
Please note that the sketching masterclass is now fully booked.
Booking information
18:00 – Exhibition open to public
18:00 - 18:45 – sketching tutorial (please note that this masterclass is now fully booked)
19:00 - 20:00 – Hosted Q&A with Jaguar’s lead designers on the future of car design - to book see below.
21:00 - Exhibition closes to public
Jaguar Land Rover
Recognised as one of the world’s leaders in the field of automotive design, Jaguar Land Rover is proud to partner with the Design Museum and support the Museum’s permanent 'Designer Maker User' exhibition. Constantly adapting to a changing world and understanding our customers' needs, design is what defines Jaguar Land Rover's distinctive brands and values.
Q&A
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