Future Exhibition Coming March 2025: Book now
Splash! A Century of Swimming and Style
A major exhibition celebrating our enduring love of the water over the last 100 years. Explore the full spectrum of the design of swimming — from sports performance and fashion, to architecture.
Across three in-depth sections that reflect the three locations in which we swim — the pool, the lido and nature — the exhibition will dive into design’s role in shaping our relationship with swimming, both in the water and beside it.
The exhibition’s story will begin in the 1920s, when swimwear began to be marketed for swimming rather than the Victorian’s preference for bathing, and when beach holidays exploded in popularity. It will explore right up to the present day, and swimming’s role in modern life such as how it influences and subverts our ideas of body autonomy and agency, as well as its link to environmental issues.
Discover over 200 objects, collectively exploring swimming’s evolution in its social, cultural, technological and environmental contexts, including Pamela Anderson's sensational Baywatch swimsuit, the first Olympic solo swimming gold medal won by a British woman, and a selection of eye-catching men’s Speedos from the 1980s. Other objects on view will be the banned ‘technical doping’ LZR Racer swimsuit, one of the earliest surviving examples of a bikini, and a detailed architectural model of the Zaha Hadid-designed London 2012 Aquatics Centre.
Splash! is guest-curated by Amber Butchart, a dress and design historian and broadcaster known for her history segments on BBC One’s The Great British Sewing Bee.
Book online
Adult tickets from £14.38
Children aged 6 to 15 from £7.19
Under 6s go free
Concession/Student tickets from £10.77
Tickets are non-refundable and non-exchangeable. Visit our terms & conditions page for further information. If you can't attend, you can upgrade your ticket to Membership, which gives you unlimited access to our exhibitions at any time. Get in touch with the team via the email membership@designmuseum.org to find out more.
• The museum accepts digital/card payments only, including ticket desk, shops and cafes.
• ICOM cardholders, please contact bookings@designmuseum.org for information on how to book your ticket.
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MEMBERS GO FREE
Members enjoy unlimited free entry to all exhibitions, even when tickets are sold out. If you're a member, there is no need to book in advance, just turn up with your digital membership card. Become a Member to enjoy a whole year of unlimited access to all our exhibitions, plus discounts in our public programme, shops and cafes.
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OPENING TIMES
The museum opens daily from 10:00 to 17:00. Please check our
Opening times page for further information.
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Background image: Subversive Sirens
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