MIT Media Lab Identity

A digital branding for a digital research lab

The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia, sciences, art and design. Its new identity builds on the previous system, which launched with the Lab’s 25th anniversary in 2010 and was designed by Richard The and Roon Kang. The new solution developed by Bierut and Pentagram designer Aron Fay uses the seven-by-seven grid of The’s anniversary logo to generate a simple “ML” monogram that serves as the logo for the Media Lab. Using that same grid, the designers extended the identity to each of the 23 research groups that lie at the heart of the Lab’s activity.