Course package

Startup Essentials by Creative Entrepreneurs

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Join the full programme and get insights on Business Basics, Business Planning and Marketing Basics. The package also offers exclusive access to the graduation celebration event.


'The types of speakers that you bring in are really top notch, and ones that you wouldn’t necessarily see at any other entrepreneurship event.'

'One of the most inspiring and useful events I’ve attended. I immediately started working on my business card and improving my website.'

What to expect

The Design Museum and Creative Entrepreneurs are excited to announce the launch of their first full-year programme of their flagship series Startup Essentials, running from May through December 2020.

The programme presents a comprehensive series of courses which will arm attendees with the full range of basic skills they need to build their new creative business. The courses are presented by leading experts in their fields, giving unique access to crucial information in a language creative people can understand.

The programme culminates with a special graduation celebration in the main space of the Design Museum. All attendees will be awarded a certificate of successful completion, the digital version of which can be automatically added to LinkedIn or other social media, and can be listed on your CV or resume.

See the full programme below.

Startup Essentials: Business Basics

How to Network
● The power of connection
● Preparation
● Networking in action
● Harnessing trust & reciprocity

Legal Basics
● Company basics
● People basics
● Intellectual Property basics

Financial Basics
● Accounting basics
● Tax basics
● Fundraising basics

Startup Essentials: Business Planning

Defining the basics of your creative business
● Business planning overview
● Product, customer and revenue
● Market opportunities

Creating a Written Plan
● Overview
● Key components
● Application to business

Getting on Top of the Numbers
● Key financial information
● Audiences and their needs
● Excel basics and financial modelling

Startup Essentials: Marketing Basics

Your Brand
• Brand identity
• Positioning
• Tone of voice
• Customer Experience

Social Media
• Facebook, Twitter, Instagram, Pinterest, Snapchat and TikTok?
• Video content marketing
• Paid social advertising campaigns
• Measuring and monitoring

Communications & PR
• Journalists and influencers
• Press releases
• Content marketing
• Crisis management

Graduation Celebration

After completion of the full 2020 course programme: Startup Essentials by Creative Entrepreneurs, participants will be awarded and will receive a certificate from Creative Entrepreneurs & the Design Museum at a special graduation celebration taking place at the museum.

Creative Entrepreneurs

Creative Entrepreneurs empowers creative people to turn their ideas into successful businesses, bringing them the resources, inspiration and networks they need. They deliver this through events, courses, their website, newsletters and videos.