Online Event Talk

Design for a Changing World: Lil Miquela

Join Trevor McFedries and curator and writer Legacy Russell as they discuss the design of the world‘s first digital influencer, Lil Miquela.

This event has been cancelled.

What to expect

The unprecedented events over the last 12 months have created a new world, one that is defined by social, ecological, and economic uncertainty.

This new digital talk series will invite leading designers and thinkers to explore three nominated projects from the current exhibition Beazley Designs of the Year 2020 to explore how design can help find new directions in this shifting landscape.

Join Trevor McFedries and curator and writer Legacy Russell as they discuss the creating of the first computer-generated social media influencer, Lil Miquela, and her social and cultural significance.

Booking information

This event has been cancelled.

Adult: £5
Members: Free


Trevor McFedries

Trevor McFedries is the founder of the technology startup Brud and the creator of virtual pop star Miquela or "Lil Miquela", a Gen Z icon with millions of fans around the world. Since its inception in Los Angeles 2017, Brud has raised funds from venture firms Sequoia Capital, Spark Capital and SV Angel amongst others.

Legacy Russell

Legacy Russell is a curator and writer. She is the Associate Curator of Exhibitions at The Studio Museum in Harlem. Her academic, curatorial, and creative work focuses on gender, performance, digital selfdom, internet idolatry, and new media ritual. Her first book Glitch Feminism: A Manifesto (2020) is published by Verso Books.

The Exhibition

Beazley Designs of the Year 2020

Explore the best designs across fashion, architecture, digital, transport, product and graphic design, nominated by design experts and the public.

As a specialist insurer, Beazley is well placed to understand the value of good design. It sees first-hand the consequences when things go wrong and its products and services are expertly designed to help people and businesses when they most need help.

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