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Startup Essentials with Creative Entrepreneurs
Curated by Creative Entrepreneurs, this three-part course will cover several essential aspects of setting up a creative business: how to network effectively, legal basics, and finance. Through seminar discussions led by experts and hands-on activities, participants will learn the skills and knowledge they need to begin to turn their creative ideas into business reality.
SESSION 1: The Basics of the Art of Networking
Expert: Carolyn Dailey, Founder, Creative Entrepreneurs
• Overview – the power of connection: how things happen today
• Preparation – defining goals, research, preparing marketing materials
• Networking in action – lay of the land, strategies & techniques
• Harnessing reciprocity & trust – cultivating long-term relationships
SESSION 2: Financial Basics
Experts: Shaun Beaney, ICAEW, Christopher Cork, Hays Macintyre
• Accounting basics – information tracking & financial planning
• Tax basics – corporate tax overview, HMRC, VAT, SEIS
• Fundraising basics – friends & family, angel investment, startup loans (crowdfunding to be mentioned, but not covered in detail)
SESSION 3: Legal Basics
Experts: Lee & Thompson – Simon Goodbody, Joshua Metliss, Efrat Gordon
• What are the common characteristics of creative industry businesses?
• Company basics –key considerations on setting up, organisation and share structures
• People basics – employees, freelancers & consultants how to incentivise and retain key creative individuals
• IP basics – IP overview, understanding what you own and how to exploit and protect it
SESSION 1: Speaker
Carolyn is the founder of Creative Entrepreneurs, a digital and events platform empowering creative people to turn their ideas into successful businesses. Previously she was MD at Time Warner International London, working with divisions HBO, Warner Bros and Time Inc., originally joining the company with CNN.
SESSION 2: Speakers
Shaun handles communications, public policy and advisory work for the Corporate Finance Faculty at ICAEW, particularly on access to finance, growing businesses and venture capital. He devised and co-authored 'Creative Industries - Routes to Finance’, the seminal financing guide for Creative Entrepreneurs.
SESSION 3: Speakers
Simon advises clients across the spectrum of media and entertainment industries on a broad range of contentious contractual and intellectual property matters and has developed a specialised knowledge of music industry disputes. He acts for a number of successful artists, record labels, publishing companies, collecting societies and industry bodies.
Efrat is an employment specialist, assisting on employment agreements, consultancy agreements, compromise agreements, company procedures and company handbooks. She handles general employment advice including in relation to recruitment, disciplinary issues, performance management issues, grievances, redundancies, dismissals and terminations.
Joshua is a member of the firm’s Corporate & Commercial Group and advises businesses and individuals on corporate and commercial matters, including structuring start-ups, reorganisations, joint ventures, shareholder agreements, debt and equity investments, acquisitions and disposals with a particular focus on the creative industries.
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