Startup Essentials : Business Planning Basics

How do you create an effective business plan for your creative start-up? Discover the basics in this course with Creative Entrepreneurs.

What to expect

How do you turn a creative idea into a successful business? Whether it’s setting up a design studio, digital agency, photography business or running a gallery, knowing the basics of business is an essential part of creating a new venture.

Curated by Creative Entrepreneurs, this three-part course will provide a deep-dive into the essential aspects of Business Planning. Through seminar discussions led by experts and hands-on activities, participants will cover topics including: defining your business and the market opportunity; writing and presenting a business plan and the basics of financial planning.

Everyone is welcome to attend this course. Whether you have already started a creative business, have an idea for a new one or just want to learn more, we welcome you to join this course.


Session One: Defining the basics of your creative business
by Carolyn Dailey
• Overview – what is business planning and why is it crucial to success?

• Identifying your product, customer and revenue streams

• Defining the market opportunity

Session Two: Creating a written plan
by Shaun Beaney & Lloyd Gunton

• Overview – what is a business plan and why is it crucial to success?

• Understanding the key components of a business plan

• Applying them to your business

• How to maximise the use of your business plan

Session Three: Getting on top of the numbers
By Sarah Wilson-Nolan & Will Winstone

• Overview - Key financial information and how to organise it

• The various audiences for your financial information and their needs

• Introduction to the basics of Excel and financial modelling

Book online

Booking information

Adult: £90
Student/ concession: £75
Members: £75

Session one speaker

Carolyn Dailey

Carolyn is the Founder of Creative Entrepreneurs, which she launched in 2016. Previously, she built her 20-year career in the creative sector at Time Warner, where she was MD of Time Warner International, London. She has been named by WIRED Magazine as one of the Top 10 women 'Digital Power Brokers’ and by BIMA as one of the Top 10 Entrepreneurs shaping the future of Britain’s digital industry.

Session two speakers

Shaun Beaney

Shaun handles communications, public policy and advisory work for the Corporate Finance Faculty at ICAEW (Institute of Chartered Accountants in England and Wales), particularly on access to finance, growing businesses and venture capital. He devised and co-authored ‘Creative Industries – Routes to Finance,; the seminal financing guide for Creative Entrepreneurs.

Lloyd Gunton

Lloyd Gunton is a manager at Saffery Champness where he is a part of the Film and TV team. His work specialises in assisting clients in accessing HMRC's creative sector tax reliefs and providing audit services across the creative sector, from large budget film production companies to owner managed start up creative companies.

Session three speakers

Sarah Wilson-Nolan

Sarah is a manager in the business tax team at haysmacintyre and focuses predominately on corporation tax compliance services and advisory aspects, which include EIS and R&D claims.

Will Winstone

Will joined haysmacintyre as a trainee and qualified as a Chartered Accountant before progressing to a managerial position. He currently works with businesses operating in the CMT sector, including a number of start up ventures. His primary focus is accounts preparation and audit engagements and he has also been involved in a number of financial modelling projects.

About Creative Entrepreneurs

Creative Entrepreneurs is a support network providing resources, mentoring and opportunities. Our mission is to empower creative people to transform their lives by building sustainable businesses that let their creativity take flight.