Now Closed Temporary Display


Nourish your creativity and purchase limited edition works of art –
all whilst doing your weekly shop.

"We are hugely grateful to everyone who has supported the museum so far by buying these everyday artworks online and in the SUPERMARKET high street shop installation.

Josephine Chanter, Director of Audiences


Creativity is Essential

As museums and art spaces remain closed, the Design Museum has teamed up with BOMBAY SAPPHIRE gin and designer Camille Walala to reopen the museum’s High Street Shop with the vital message that creativity is an essential part of being human and should be accessible to everyone.

For five days, wrapped in Camille Walala's unique visual style of bold patterns and colours, Supermarket, an installation by BOMBAY SAPPHIRE and the Design Museum, will arrive at the museum’s Kensington High Street home, stocking its shelves with essential items packaged in artworks created by a line-up of emerging artists.

Items for sale will include tins of kidney beans, tea, coffee, bread, pasta sauce, porridge oats, rice, toilet paper and washing up liquid. Special limited-edition BOMBAY SAPPHIRE gin and tonic bottles created by artist and animation director Ruff Mercy complete the range.

All proceeds will go to the Design Museum’s new Emerging Designer Access Fund – a pay it forward scheme that gives emerging artists and designers free access to the Design Museum's exhibitions, talks and events, supported by BOMBAY SAPPHIRE.

“I wanted to do something a little bit pop and fun … I want to put a smile on people’s faces. I hope it will be joyful.”… We are all creative but we might not realise it. We might go for a walk and pick up some nice flowers, we cook every day.” Camille Walala, The Guardian

“Our high streets, museums and galleries have been hit hard by the pandemic … this is an opportunity to get people back to enjoying our cultural institutions safely and creatively … I would like to thank Bombay Sapphire for their support in this project, and encourage other brands to get behind the recovery of the UK cultural sector.” Tim Marlow, The Guardian

Product images by AMV BBDO

Shop images by Ed Reeve

Designer Camille Walala, Design Museum Director Tim Marlow and Natasha Curtin, Global VP of Bombay Sapphire. Photo by Felix Speller.

Shop the range

Some prints are still available – grab yours!

Meet the artists

Bombay Sapphire gin & tonic by Ruff Mercy

Ruff (aka Russ Murphy) is a visual artist whose loose hand-drawn animation style and experimental film work have led to collaborations with Thom Yorke, Run the Jewels, DJ Shadow, Danny Brown, Nas X Dilla, DIIV, Earl Sweatshirt, Kendrick Lamar, Young Thug, Disclosure, The Rolling Stones, and more.

Bread bag by Charlotte Edey

Charlotte is an artist and illustrator working across print and textile. Symbolism and myth inform her interdisciplinary exploration of identity and spirituality. She has exhibited her work at Flowers Gallery and PUBLIC Gallery in London and collaborated with Miu Miu, The New Yorker, The New York Times, Penguin Random House, Soho House and CNN.

Coffee jar & pasta box by Holly Warburton

Holly is an illustrator and animator who enjoys moving between digital and traditional techniques. She has been directing animated music videos and filling up her sketchbooks with drawings inspired by the people and places she sees every day.

Fruit & veg bags and stickers by Isadora Lima

Isadora is a graphic artist who works at the intersections of pictorial art, manual printing, photography and illustration. Inspired by vibrant colours, playful shapes, comic book whimsy and popular culture themes, she uses her artwork to tackle subjects ranging from kitsch, religion, esotericism, sexuality, and mythology.

Kidney beans tin & face mask by Kentaro Okawara

Kentaro is a painter and sculptor whose colourful and stylised work explores a belief that making art is an expression of love and a means to enhance human connection. The surreal yet familiar cast of characters and personified objects interact with each other in intimate and bizarre ways to create a world that engages and reconnects.

Porridge oats jar by Amy Worrall

Amy works across ceramics, painting, sculpture and curating. Interested in making art that critically caricatures self-portraits of joy, mania and awkwardness, the pop art inspired world she creates bridges the ideal and the real at a time when the personal image is also public.

Rice box & Passata jar by Joey Yu

Joey is an illustrator and animator whose expressive and immediate hand-drawn artworks play with perspectives hoping to warp the ways the viewer interprets the world. Joey has worked with Tate, The Guardian, The New York Times, and participated in residencies and shows in Brazil, South Korea and the UK.

Tea tin by Katherine Plumb

Katherine is an artist and textile designer who focuses on screenprinting textile processes to develop her designs. She has organically grown her own lifestyle brand, KJP, through her love of print, pattern and colour, while also working on collaborative projects and commissions.

Toilet roll by Michaela Yearwood-Dan

Michaela Yearwood-Dan is a painter whose vibrant artwork explores ideas around class, race, gender, culture and nature. Her practice is inspired by stories of self, conversations around politics, personal, love, loss and self-reflection, whilst remaining playful and light-hearted.

Washing up liquid by Jessica Warby

Jessica is an artist and illustrator whose work picks out cultural oddities in commonplace artefacts and behaviours and is rooted in an observation of everyday life in streets, towns and domestic spaces. She makes bold, brightly coloured textile drawings combining fabric and thread, using tufting, sewing and printmaking.

Bombay Sapphire

The Creativity is Essential Store at the Design Museum is part of Bombay Sapphire's long-standing mission to inspire creativity. Its award-winning premium gin is created by perfectly balancing a combination of 10 hand-selected exotic botanicals from around the world resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.

Camille Walala

London-based multi-disciplinary designer Camille Walala finds inspiration in community and collaboration, and the power of colour and pattern to transform atmospheres, elevate moods and spark positivity. Her work encompasses full-facade murals, immersive 3D installations, street art, interiors and set design.

Become a member

Get closer with membership

Members enjoy free entry to all exhibitions, access to tours, events and discounts in the shop and courses. Support the museum as it works to make the impact of design visible to all. Please note that members' 20% discount does not apply to the Supermarket range since it is a fundraising event.