Saw This Made This

Bombay Sapphire and Baz Luhrmann have partnered with the museum to present Saw This Made This, the world's largest mass participation AI art event. Over four days, renowned AI robot artist Ai-Da will be creating artwork and synthesising submissions shared via the hashtag #SawThisMadeThis.

What to expect

Curated by Creative Director Baz Luhrmann and Design Museum CEO and Director Tim Marlow, the installation will feature Ai-Da in action – a celebration of human creativity and collaboration, powered by AI. For the first time ever, visitors will have the opportunity to witness the robot artist working in real time as she interprets creative submissions made via #SawThisMadeThis.

Social media users have been invited by Luhrmann to share what they ‘saw’ and consequently ‘made’ using the hashtag. A curated collection of submissions will be displayed in the installation, which features works in a diverse range of media, including photography, sculpture and print-making.

Alongside the installation, Ai-Da will create four new works of art, one per day, bringing together a world of creativity and exploring how Artificial Intelligence can enrich and enable human creativity at scale.

Ai-Da's final artwork will be made available as a free limited edition digital print downloadable via

Meet Ai-Da, the world’s first ultra-realistic artist robot.

Bombay Sapphire and Creativity

With its Stir Creativity campaign, launched in 2018, Bombay Sapphire is leading a global mission – a call to arms for everyone to engage with their creativity and unlock their creative potential.  From advocacy programmes including the World's Most Imaginative Bartender competition, which has run in the US for over a decade, to hosting The Glasshouse Project, which brings together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, Bombay Sapphire ran 'The Artisan Series', an art competition created by the brand to provide emerging artists with an international platform.

Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The design of the Bombay Sapphire distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skilfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous. Bombay Sapphire is on a mission to be the world’s most sustainable gin, with all 10 botanicals being certified sustainably sourced.

Booking information

The installation is free to visit and does not require pre-booking.

Opening hours:
• Friday 21 & Saturday 22 April, open from 10:00 to 21:00
• Sunday 23 & Monday 24 April, open from 10:00 to 18:00

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