The Design Museum turned 25 years old on 25 July 2014. In celebration of this landmark year, the museum staged a series of talks, with leading designers and architects answering the question, ‘What Next?’

Previous talks

What Next for Design? with Jonathan Ive

In the last of the DM25 talk series, Sir Jonathan Ive, Senior Vice President of Design at Apple Inc. appeared in conversation with Design Museum Director, Deyan Sudjic, in an evening devoted to the future of design.

What Next for Paul Smith?

After 40 years in business, Paul Smith, Britain’s foremost fashion designer, is more curious than ever. Resolutely optimistic, Paul demonstrated his enthusiasm for the opportunities that the ever-changing world presents, offering his perspective on the importance of balance, lateral thinking and curiosity.

What Next for Communication Design?

Design luminaries, Jonathan Barnbrook (Barnbrook studio), Neville Brody (Research Studios), Javier Mariscal (Estudio Mariscal), Morag Myerscough (Studio Myerscough) and Sean Perkins (North), spoke to Rick Poynor about what the next quarter of a century might hold for communication design.

What Next for Thomas Heatherwick?

Design Museum Director, Deyan Sudjic, asked design maverick Thomas Heatherwick what’s next for his studio and his architectural and urban infrastructure projects. Heatherwick has been involved in some of the UK’s most important commissions of the last decade, including the Olympic cauldron and the New Bus for London.

What Next for Aitor Throup?

Fashion critic and Editor-at-Large of, Tim Blanks, asked designer Aitor Throup about his distinctive take on fashion and what is next for his studio. In this talk, Aitor discussed his fascination with anatomy, the importance of placing functionality at the heart of each designed object and his creative use of innovative methods of design and production.

What Next for Fashion?

The late Prof Louise Wilson was course director of the prestigious Fashion MA at Central Saint Martins, London, since 1992 and taught designers including Alexander McQueen, Jonathan Saunders and Roksanda Ilincic. Ex- student Christopher Kane joined Louise and Design Museum Director, Deyan Sudjic, to ask what is next for the fashion industry.

What Next for Product Design?

In their own, unique ways, designer and architect Patricia Urquiola and Rolf Fehlbaum of Vitra, manufacturer, patron and collector, have changed the landscape of design. Deyan Sudjic chaired a conversation with them to explore the nature of the relationship between design and the world beyond the studio.

What Next for Alberto Alessi?

Design Museum Director Deyan Sudjic spoke to businessman and design manager Alberto Alessi about his 44-year career, running his family’s company and creating innovative products that have shaped the story of contemporary homeware design, in Italy and worldwide.

What Next for Jacques Herzog?

Jacques Herzog is a Senior Partner at Herzog & de Meuron, the renowned Swiss architecture firm he established in 1978 with Pierre de Meuron. Jacques spoke to Design Museum Director Deyan Sudjic about his career and what Herzog & de Meuron are building next.

What Next for Edward Barber and Jay Osgerby?

Internationally renowned designers Edward Barber and Jay Osgerby founded their eponymous studio in 1996, after graduating with master’s degrees in Architecture from The Royal College of Art in London. They spoke to Design Museum Director Deyan Sudjic about their work and next projects.

Discover more about design and designers

Meet the designers who shape our lives and create our futures.

DM25 Aitor Throup

DM25 speaker Aitor Throup talks about his favourite object in the Design Museum Collection, featured on the Collection App.

shop the collection