Business and Learning 2022–2023 Programme

Entrepreneurs Hub

A programme to help emerging entrepreneurs develop and grow their ideas into viable, sustainable businesses. Join our free online introductory sessions open to all aspiring designers.

About Entrepreneurs Hub

Design is everywhere. As a museum devoted to contemporary design, we aim to continue to support emerging designers and entrepreneurs to build and grow their creative visions into viable businesses.

The museum welcomes and values design in every form – from product ideas to fashion labels to tech. We want design to be accessible to everyone and we invite you to be part of this mission.

Entrepreneurs Hub was born to help participants to develop and grow their ideas into viable, sustainable businesses. Every year we work with a group of creators to guide them through developing their ideas into tangible products or services. Stay tuned: 2023 applications will be announced soon.

Meanwhile, we are proud to announce our online classes where everyone interested in starting a design-led business can join for free. Check the programme below.


Entrepreneurs Hub Free Masterclasses

Do you have a design-led business idea?

From October to December 2022, we'll offer free live online learning sessions for all interested in kick-starting and growing a design-led business.

Designed for creative entrepreneurs, this series of online classes will help you transform your idea into a viable and sustainable business. The programme will introduce core entrepreneurial skills such as business planning, customer discovery and funding.

We invited leading designers who are successfully running their businesses to reveal the lessons they’ve learned along the way. You'll meet business experts with deep industry knowledge who will help you get started in building a design-led business.

What will you achieve by the end of the first class?
- Devise a one-page business model document
- Have a clear understanding of your customers and their needs
- Identify suitable funding options for your business
- Gain insights on championing sustainable creative business
- Build confidence to thrive as a creative entrepreneur

Who is this for? The talks will suit you if
- You have an idea for a design-based business and don't know where to start
- You'd like to learn from leading designers-entrepreneurs
- You want to explore entrepreneurship as a creative
- You're motivated to thrive creatively and commercially
- You wish to launch your own fashion label, physical or digital product, software or more

Why join our online sessions?
- It’s free to join and open to all based in the UK
- Start your entrepreneurial journey guided by industry experts
- Join a community of aspiring creative founders



3 October 2002, 18:30 – 19:40

Join Adam Nathaniel Furman, a multi-award-winning designer and Sheana Yu, founder of Aergo Health discuss innovation and entrepreneurship and their journey of finding design-led business.

Moderated by Dahlia Dana, fundraiser of the Entrepreneurs Hub and Trustee of the Design Museum.

SESSION 2: First Steps to Your Start-up

5 October 2022, 18:30 – 20:10

Guided by business expert Daniel Tuitt, this session will teach you how to take your first steps to draft a one-page business plan in 60 minutes and address the key questions to building a viable business. He will be joined by Holly Fulton, founder and fashion designer who will share practical advice for first-time creative founders.

Moderated by Ambi Mistry, Creative Producer of the Entrepreneurs Hub pilot programme.

SESSION 3: Zoom in on Your Customer

20 October 2022, 18:30 – 19:50

Who are your customers? Why would they buy your product? Led by customer research expert Nana Parry, this class will challenge your assumptions and help you identify customers for your design-led business. In this session, Daniela Paredes Fuentes, co-founder and CXO of Gravity Sketch will share her experience of building Gravity Sketch by leveraging insights from the customers/users.

Moderated by Dahlia Dana, fundraiser of the Entrepreneurs Hub and Trustee of the Design Museum.

SESSION 4: What is Entrepreneurship in Creative Business

10 November 2022, 18:30 – 19:40

Join Saul Klein, founder of Phoenix Court Group and an experienced investor and angel investing expert Andy Ayim to discuss entrepreneurship in creative business.

Moderated by Sarah Drinkwater, angel investor and architect of the Entrepreneurs Hub.

SESSION 5: The Money-Go-round: Funding Option

17 November 2022, 18:30 – 19:50

Discover different funding options including angel investing, crowdfunding, bootstrapping and more. Demystify the funding process and identify the most suitable strategy for your business with expert Esme Verity. Hear from the Entrepreneurs Hub’s cohort 2021 about their recent experiences in developing their own businesses.

Moderated by Kahyun Lee, Manager of the Entrepreneurs Hub

SESSION 6: Make it Your Business to Be Sustainable

8 December 2022, 18:30 – 19:40

Join Rodrigo Garcia Gonzalez, Co-Founder of Notpla, a sustainable packaging solution made from seaweed and Kresse Wesling, an award-winning environmental entrepreneur and founder of the luxury recycled accessories company Elvis & Kresse. Learn ways to scale your sustainable business to generate impact.

Moderated by Justin McGuirk, Chief Curator of the Design Museum and Director of Future Observatory.

Get in touch

The Entrepreneurs Hub programme seeks UK-based founders or designers with proven grit and an early design-led business idea (either digital or physical). We are especially keen to reach those who may have had fewer opportunities to explore entrepreneurship and design due to socioeconomic barriers.

Applications for the 2023 programme will be announced soon. To be notified of the upcoming application open call or if you have any questions regarding our talks programme please email

Meet the 2021 Entrepreneurs Hub

Find out more about the Entrepreneurs Hub 2021 cohort and their businesses.