Atrium Free display

redeZIGN for Circularity

In support of Waste Age: What Can Design Do? Zalando presents redeZIGN for Circularity, a display that launches a prototype garment that has been designed with circularity in mind.

Infinna (TM) Fiber process developed by Infinited Fiber Company (IFC)

Infinna Fiber sweater front and back sketch by Zalando

Product by Zalando

Product by Zalando

Product by Zalando

What to expect

The exhibition will display innovative clothing designed by Zalando SE.

The innovative sweatshirt uses a low-waste pattern where 97% of the material is used and was designed using 3D technology which eliminates the need for physical sampling.

The display and creation of the garment coincides with Zalando’s investment in Infinited Fibre Company (IFC), a textile technology group which turns cellulose-based raw materials into a regenerated textile fibre, Infinna Fibre.

It also features a unique QR code which takes customers to a digital product passport providing information on where the item was produced, how to care for their garment and a link to trade-in when no longer wanted.

About Zalando SE

Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, it serves 45 million customers in 23 markets offering clothing, footwear, accessories, and beauty. The assortment of global brands ranges from big names to local labels. A destination for inspiration, innovation, and interaction concerned with every aspect of the journey involving customers and partners. Zalando's vision is to be the starting point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

Booking information

Free atrium display:
no pre-booking is required.

Open from daily 10.00 - 18.00.

Get closer to design with membership

Support the Design Museum and enjoy free, unlimited entry for you and a guest to all exhibitions, priority access to events, discounts in the shop and more.

Become a Member or surprise someone with the gift of Membership.

Related Exhibition

Waste Age: What can design do?

We are living in the age of waste. Is design the answer to leaving our throwaway culture behind?

Background image: Design process by Zalando.