Exhibition Now closed

REBEL: 30 Years of London Fashion

Sponsored by Alexander McQueen.

This landmark exhibition is one of the most wide-ranging surveys of contemporary fashion culture ever staged in the UK, offering an unprecedented look at how careers in fashion are forged, and the multitude of opportunities London’s fashion scene offers young creatives.

‘a scintillating celebration of the people who make London so chic’
★★★★★ The Telegraph

‘an explosion of freedom and creativity that is as infectious as it is inspiring’
★★★★ Evening Standard

‘a celebration of the creativity this city has nurtured on runways, streets and at parties’
★★★★ Time Out

Exhibition photography by Andy Stagg © the Design Museum

2023/24 NEWGEN Cohort

What to expect

The exhibition is a landmark collaboration with the British Fashion Council (BFC) and celebrates the 30th anniversary of the BFC’s NEWGEN programme, an initiative that supports the best emerging fashion design talent and aims to build global, high-end brands of the future.

Guest-curated by BFC Ambassador for Emerging Talent Sarah Mower MBE and co-curated by Design Museum Senior Curator Rebecca Lewin, this exhibition tells the story of hundreds of fearless young designers who have transformed the fashion landscape, and brings together exuberant, rebellious and radical garments.

The show features nearly 100 innovative fashion looks from ground-breaking debut and early collections, many of which have entered pop-culture history — and launched global design careers.

Highlights include the swan dress controversially worn by Björk at the 2001 Oscars, Harry Styles’ Steven Stokey Daley outfit from his video for ‘Golden’, and Sam Smith's inflatable latex suit by HARRI from this year’s BRIT Awards. Collections and work by JW Anderson, Wales Bonner, Erdem, Molly Goddard, Christopher Kane, Simone Rocha, Russell Sage, and many more.

These items are shown alongside films, drawings, memorabilia and never-before-seen archive material from some of the most well-known contemporary UK-based designers.


Booking Information

Adult tickets from £18
Art Pass & Children aged 6 to 15 from £9
Under 6s go free
Concession & Student tickets from £13.50

Tickets are non-refundable and non-exchangeable. Visit our terms & conditions page for further information.

Opening hours:
Open daily from 10:00 – 17:00 Mondays to Thursdays
10:00 – 18:00 Fridays & Sundays
10:00 – 21:00 Saturdays
Please note that the gallery starts closing 15 minutes before the museum closes.

Exhibition ended.

Members go free

Our Members enjoy free, unlimited and priority entry to exhibitions without pre-booking as well as discounts in our events, shops and cafes.

Ticket Mate Fund

Help everyone enjoy the exhibition via our Ticket Mate Fund – a pay-it-forward scheme in partnership with local charities that distributes free exhibition tickets to the local community.

Discover more

10 Unmissable Highlights from #RebelFashion

From Alexander McQueen to Simone Rocha explore the 10 unmissable highlights from our exhibition REBEL: 30 Years of London Fashion.

Shop the REBEL range

Visit our online shop and explore the exhibition range for some uplifting fashion inspiration. Browse limited editions and pieces made by many of the creatives featured in the exhibition in our range celebrating NEWGEN designers and London fashion. Every purchase supports the museum.

On Learning and Teaching: Evolving Fashion

Orsola de Castro guides a conversation with NEWGEN star designer Kazna Asker, professor and designer Nabil El-Nayal, and enterprise manager Gracie Sutton who discuss how fashion industry professionals learn, unlearn, produce and share knowledge, and how fashion education syllabuses and systems operate and evolve.

Discover our free digital guide

Enhance your visit and engage with the Design Museum from anywhere with our digital guide, available as part of the free Bloomberg Connects app. Download the app before your visit to discover more content.

Background image: REBEL exhibition by Lowri Cooper.