2022 Exhibition

Football: Designing the Beautiful Game

Fanatic supporter or part-time punter, discover the incredible stories of design behind the world's beautiful game.

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What to expect

It is estimated that more than half the population of the planet - around 3.5 billion people - watched part of the FIFA World Cup in 2018. Football is unquestionably the world’s most popular sport, with a dedicated fan base and truly international reach, its diversity and passion touches the lives of people from all walks of life.

Unpick how design has pushed the game to its technical and emotional limits. From the master-planning of the world’s most significant football stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialisation. Glimpse a rare insight into the people and processes that have made football what it is today.

The exhibition will be produced in partnership with the National Football Museum in Manchester.

What's on

2022 Exhibitions

Discover what else is on in 2022 including Amy: Beyond the Stage and Waste Age: What can design do?.


As an independent charity, the museum has been greatly impacted by the COVID-19 crisis. Please consider supporting the museum in its mission to make the impact of design visible to all.

Background image of El Clasico at Camp Nou by Chitra Gulabrani.