Football: Designing the Beautiful Game
It is estimated that more than half the population of the planet - around 3.5 billion people - watched part of the FIFA World Cup in 2018. Football is unquestionably the world’s most popular sport, with a dedicated fan base and truly international reach, its diversity and passion touches the lives of people from all walks of life.
Unpick how design has pushed the game to its technical and emotional limits. From the master-planning of the world’s most significant football stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialisation. Glimpse a rare insight into the people and processes that have made football what it is today.
The exhibition will be produced in partnership with the National Football Museum in Manchester.
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Background image of El Clasico at Camp Nou by Chitra Gulabrani.