Now Closed London Design Festival 2021

Discovered: Designers for Tomorrow

For the London Design Festival 2021, American Hardwood Export Council (AHEC) and Wallpaper* present Discovered, in partnership with the Design Museum, to support and promote young designers.


Sketch by Mimi Shodeinde

Sketches by Tai ho Shin

Sketch by Tan Wei Xiang

Sketches by Alessandra Fumagalli

Sketches by Nong Chotipatoomwan

What to expect

Touch, reflection and strength. How do our objects help combat isolation in a pandemic world? How can we foster a sense of touch in an increasingly virtual world?

Selected from Wallpaper’s annual Graduate Directories, 20 designers from multiple countries have been invited to think freely about their experiences of a pandemic world. Their projects have explored their own personal and cultural backgrounds with inspiration coming from everyday life as well as the desire to connect with nature and the outdoors. The result is a unique collection of fresh ideas.

The designers were invited to create a piece that represents the functional and emotional connections to our ordinary objects using sustainable U.S. hardwoods including red oak, maple and cherry.

The resulting pieces are one-off objects and furniture of varying scale imagined for a wide variety of settings and executed to the highest standard. All 20 designs will be on display in the Design Museum.

The designers

Alessandra Fumagalli Romario
Duncan Young
Isabelle Baudraz
Ivana Taylor
Josh Krute
Juan Carlos Franco & Juan Santiago Sierra
Kodai Iwamoto
Mac Collins
Martin Thübeck
Mew Mungnatee
Mimi Shodeinde
Nong Chotipatoomwan
Pascal Hien
Siyanda Mazibuko
Sizar Alexis
Taiho Shin
Trang Nguyen
Tan Wei Xiang
Vivienne Wong
Yunhan Wang

Booking information

Adult: Free
Members: Free

Exhibition now closed.

American Hardwood Export Council

For over 30 years the American Hardwood Export Council (AHEC) has been at the forefront of wood promotion in Europe, successfully building a distinctive brand for U.S. hardwoods. AHEC’s support for creative design projects demonstrates the potential of these sustainable materials providing valuable inspiration. AHEC has pioneered the modelling of environmental Life Cycle Assessment (LCA) for hardwoods, an approach that has since been adopted by other industries.


Wallpaper* is the global design authority, leading the way in architecture, design, art, entertaining beauty & grooming, transport, technology, fashion, and watches & jewellery. Founded as a print magazine in 1996, it has evolved into a multi-channel media brand. With a strong track record of discovering next-generation talents and creative matchmaking, Wallpaper* is at the forefront of the global creative community. It continues to change the way the world thinks about design.

LDF 2021

Background sketches by Kamonwan Mungnatee.