Free display, located on the mezzanine

Designing Duggee

Dive into the design process behind this colourful CBeebies animated series through a friendly and accessible display.

What to expect

What is the design story behind Hey Duggee? Who are the people behind the successful animated series? Look into Duggee's world from the first sketches, of what was initially titled 'Chop Chop!', to the final design and brand.

Explore the eye-catching graphics, bright colours, composition and typography. Discover how characters are made to be easily distinguishable and adaptable to different narratives and what makes each episode interesting and appealing to all its audiences.

The display also delves into the studio’s production process and key elements such as the famous badges. See episodes, clips and capture exciting photo moments.

Average viewing time is 20 minutes.

Booking information

This is a free display.

Open daily 10.00 – 18.00 (last admission 17.00).

related workshop

Design Workshop with Hey Duggee

Duggee needs a new squirrel to join the club...can you design one for him? Join this workshop to learn design skills and earn your Design Badge.

for families

Information for families

The new Design Museum offers a great day our for families including a free permanent display for the first time.

All images copyright: BBC Studios & Studio AKA.

BBC Studios

BBC Studios are the home to the very best of British creativity. Combining the strengths of the UK’s most-awarded production company and a world-class distributor, we are an unrivalled creator of - and investor in - UK programmes reaching audiences around the world.

Studio AKA

Studio AKA are a multi-BAFTA winning, EMMY awarded & OSCAR-nominated independent animation studio. We're known internationally for our idiosyncratic & innovative work, expressed across an eclectic range of projects.