Wolves

A new brand identity for Wolverhampton Wanderers Football Club following their victory in the 2017–18 Championship.

Influenced by the region’s rich heritage in steel and iron-mongering, the new logo contains a three-dimensional wolf head made of iron. Again in keeping with the club’s namesake, the font appears to have been slashed by wolf claws.

The identity has been praised by core supporters and international fans alike for its careful re-appropriation of an already existing personality.