Reebok by Pyer Moss

Kerby Jean-Raymond is a Haitian-American fashion designer and founder of the menswear label Pyer Moss. He rose to prominence in the fashion industry after his Spring/Summer 2016 collection, whose show highlighted police brutality against the African-American community in the United States.

In the new collection for Reebok, Pyer Moss underlines its commitment to telling the story of under-represented groups of Americans. Drawing on the style of late-nineteenth-century cowboys, Jean-Raymond reimagines the figure of black youth as both regal and spiritual.