What's On Free display
Arsenal presents: Arsenal by Design
Step into an intimate, two-day installation exploring Arsenal's history, identity and relationship with London.
Arsenal by Design invites visitors to explore how the club’s identity has evolved from its beginnings in Woolwich to its home in north London today. Free to visit, the display offers a fresh way to see how London continues to shape the club and how Arsenal, in turn, influences the city’s creativity.
Discover Arsenal's visual history through iconic crests, typography, design details and archive materials, alongside rarely seen creative work that traces how the club's identity has evolved across generations.
Alongside these historic references, there is a first look at what's next, showcasing how Arsenal is building on its heritage while developing new creative expressions for the future. Together, they reveal a club whose identity continues to evolve while remaining rooted in the people, places and values that have shaped it for generations.
Don’t miss out on the chance to experience a different side of the club and journey through the ideas, influences and creative moments that continue to shape Arsenal today.
FREE DISPLAY:
OPENING HOURS:
Saturday 10 October: 10:00 to 18:00
Sunday 11 October: 10:00 to 18:00
Plan your visit
The museum is located in Kensington High Street, next to Holland Park. Read our 'Plan your visit' page to find out more information.
Background image: Arsenal x Rocastle: The Capital. © Arsenal 2026
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