Beazley Designs of the Year Fashion

Moments of Clarity Collection

Norwegian fashion designer Fredrik Tjærandsen presented this collection for his undergraduate degree show at Central Saint Martins. It soon went viral, with the designer gaining 25,000 Instagram followers overnight.

Models wearing his balloon dresses walked down the runway to the ethereal song ‘Love’, composed and performed by Mica Levi for the film Under the Skin. After the show, the dresses deflated on to the models’ bodies, enveloping them within the material.

Tjærandsen’s use of natural latex rubber balloons is intended as a metaphor for the human psyche. Inside, wearers have their own space, as if at home in their thoughts.

Designed by Fredrik Tjærandsen.

Image credit | Mika Kailes

Beazley Designs of the Year

Explore the best designs across fashion, architecture, digital, transport, product and graphic design, nominated by design experts and the public.