FASHION
adidas Originals by Ji Won Choi
This fresh and bold capsule collection of streetwear for Adidas, is designed by Ji Won Choi.
Drawing on inspiration from her Korean roots, Choi’s first set of garments uses a striking palette of lilac, red, navy and green to reinvent the brand’s iconic three-stripe motif. Her second collection revisits the monochrome colour scheme used in Adidas’ first tracksuit.
Choi was influenced by traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and architectural forms.
in-depth
Q&A with Ji Won Choi
The Design Museum speaks to Ji Won Choi about her collection for adidas originals, which is nominated in this year's Beazley Designs of the Year. Choi's garments draw on elements from traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and architectural forms.