Design Museum



Wim Crouwel - A Graphic Odyssey

30 March 2011 – 03 July 2011

The Design Museum celebrated the prolific career of the Dutch graphic designer Wim Crouwel in his first UK retrospective. Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s.

Spanning over 60 years, the exhibition covered Crouwel’s rigorous design approach and key moments in his career including his work for design practice Total Design, the identity for the Stedelijk Museum, Amsterdam, as well as his iconic poster, print, typography and lesser known exhibition design. The exhibition explored Crouwel’s innovative use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.

Crouwelclock App
Crouwelclock is a beautifully animated graphic alarm clock developed by Large Blue and Spin to celebrate the exhibiton. The App features three personal Wim Crouwel messages as alarms. Available to download from iTunes.

Wim Crowel iPad App
A digital version of the printed catalogue accompanying the exhibition is available to download from iTunes by Unit Editions.

Touring Exhibiton
Wim Crouwel: A graphic odyssey was on tour at the Stedelijk museum, Amsterdam, from 13 August - 10 October 2011. Find out more about touring exhibitions.

Media Partner

Print partner Identity
Paper partner GFSmith

Press and Film

Rick Poynor in conversation with Wim Crouwel and his son Mels Crouwel at the Design Museum on 31 March 2011.

Wim Crouwel interview with at the Design Museum, 29 March 2011.

A short film by KentLyons to promote the launch of the A4 sketchbooks they designed for the Design Museum Shop. The film documents ‘Enter the Grid’, a drawing workshop hosted by The Design Museum at Clerkenwell Design Week 2011.

Wim Crouwel shares his advice to young designers, in a short interview with Phaidon.

Dezeen interview Wim Crouwel at Andaz Hotel London, 28 March 2011: Watch Part 1 and Part 2.

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