Design Museum



Less and More - The Design Ethos of Dieter Rams

  1. Installation view, Design Museum. Photo Luke Hayes
  2. SK4 record player, 1956. Dieter Rams and Hans Gugelot, Braun
  3. 606 Universal Shelving System, 1960, Vitsœ
  4. Installation view, Design Museum. Photo Luke Hayes
  5. T 1000, World Receiver, 1963, Dieter Rams, Braun.
  6. Installation view, Design Museum. Photo Luke Hayes

18 November 2009 – 09 March 2010

''One not to be missed.''
Creative Review

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition showcases Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Dieter Rams' Ten Principles of good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo. Filmed at Vitsœ, 72 Wigmore Street London in September 2008.

Video filmed in the exhibition with interviews by Design Museum Director Deyan Sudjic and Public Programmes Manager Michael Czerwinski, commenting on what makes Dieter Rams such an important designer.

On Tour
Dieter Rams - The Design Ethos of Dieter Rams was on tour at the Museum für Angewandte Kunst in Frankfurt, Germany, from 22 May to 5 September 2010.

The Design Museum is grateful for the generous support of the Dieter Rams Circle of Friends and Vitsœ.

Sponsored by:

Terms + Conditions
© 2006 Design Museum