Online Event Talk
Sneaker culture has spawned a saturated market with brands dropping new sneakers every week. The demand for exclusive, limited edition pairs is driven by a legion of diehard fans across the world.
Sneakerheads queue up outside stores for days on end and enter competitive raffles for the chance to buy a rare release or a designer collaboration resulting in some shoes being sold on for a significant profit online. Driven by the intense desire for exclusivity, drop culture – the release of small ranges of limited items – has become the norm for sneaker brands, with the model being adopted by the wider fashion industry.
During this panel discussion, Derek Morrison, Senior Director at Europe at Stock X and Sarah Andelman, former Creative Director of Colette, discuss how the sneaker became the ultimate collector’s item.
Chaired by David Fischer, Highsnobiety.
This is an online-only event.
You will receive instructions on how to join the course in your booking confirmation email.
David Fischer is the Founder and CEO of Highsnobiety, and has grown the brand from his personal blog to a business with over 200 employees. As the company’s founding Editor-in-Chief, he has written extensively on today’s new generation of fashion, including his 2020 op-ed “Does Streetwear Have a Future?” for the Financial Times.
Derek Morrison is Senior Director, Europe at StockX, the leading global e-commerce marketplace for consumers of current culture. A lifelong sneakerhead with an extensive background in luxury and economics, Derek joined StockX in 2018 as its first international leader to help drive its expansion into Europe, and now oversees the marketing efforts across its key markets.
Sarah Andelman is the Founder of consulting and creative agency Just an Idea, and Co-Founder and former Creative Director of Colette, the Parisian concept store known for their eclectically curated retail space, their innovative fashion collaborations, and for bringing exclusive releases to a European market.