Material Innovation : Sustainable Textiles Free, temporary installation

Material Innovation

Land Rover and the Design Museum present Material Innovation: Sustainable Textiles, an installation presenting Land Rover’s new range of premium responsibly sourced interior fabrics. The atrium seats have been re-upholstered with the sustainable materials used in the interior of the New Range Rover Evoque.


What to expect

The 18 cushions for the atrium seats are made from sustainable premium textiles. They range from fabrics using raw materials from Eucalyptus trees, to material made from recycled polyester and manufactured to significantly reduce CO2 emissions. You are invited to discover and experience the different textures and environmentally friendly qualities of these pioneering fabrics.

The fabrics


Designed to inhibit the growth of bacteria and other microbes, this synthetic PVC-free material mimics the appearance of leather but is engineered to produce a durable, breathable and soft fabric.


This ecological suede material is made from recycled polyester, with each vehicle containing the equivalent of up to 53 recycled plastic bottles. This polyester is created through a water-based production process without solvents, reducing CO2 emissions by 80%.


Developed in partnership with Danish premium textile experts for its appearance, comfort and durability. Exhibiting many natural characteristics, this rich wool yarn is extremely hard-wearing and appropriate for all climates.


This melange is a plant-based textile made from the wood pulp of eucalyptus trees. It is made using a non-toxic and closed-loop process, which captures 99% of chemicals and uses significantly less water than traditional processes.

Interior Sketch - New Range Rover Evoque

Exterior Kaikoura Stone - New Range Rover Evoque

Interior Cloud Eucalyptus & Ultrafabrics® - New Range Rover Evoque

Exterior Fuji White - New Range Rover Evoque

Interior Cloud Kvadrat & Dinamica® - New Range Rover Evoque

Interior Ebony Kvadrat & Dinamica® - New Range Rover Evoque

Booking information

This temporary display is located in the atrium. Members of the public are free to sit on the steps to enjoy the materials .

Jaguar Land Rover

Recognised as one of the world’s leaders in the field of automotive design, Jaguar Land Rover is proud to partner with the Design Museum in its mission to enable everyone to understand the importance of great design. Official Partner of Designer Maker User.

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Background image | Material Innovation: Sustainable Textiles - Temporary Installation