Free display

Fred Perry: A British Icon

An exhibition celebrating the stories of the sportswear brand, the global communities who wear it, and the tennis champion who inspired it all.

What to expect

Celebrating 70 years of the Fred Perry polo shirt, discover the legacy of Britain’s most enduring sportswear brand. From the company’s tennis beginnings to its contemporary designs, discover how the cultural significance of the Fred Perry polo shirt has evolved, resonating globally.

This free exhibition follows the story of the brand's sporting founder and its importance to subcultures through a new installation of original objects, design process and specially commissioned films.

The Original M3 Fred Perry Shirt, 1952

Fred Perry against BH Grant, court one Wimbledon, London, 1936

Vintage Fred Perry brochures / catalogues, 1950s 1970s

Fred Perry X Gorillaz, Piccadilly Circus, London, 2021

Fred Perry Subculture Live, REXKL Cinema, Kuala Lumpur, Malaysia, 2019

Fred Perry x Judy Blame, 2006

What's On

2022 Exhibitions

Discover what else is on in 2022 including Football: Designing the Beautiful Game and WEIRD SENSATION FEEL GOOD: The World of ASMR.

Background image: Fred Perry Polo Shirt