The #I_Belong Salon

'Design, how can we use it to create a sense of belonging?’

A salon programme that invites you to explore this question through a series of visual talks and interactive panel discussions with some of London’s leading designers, artists and creative practitioners across the fields of beauty, fashion and music.

What's On

Beauty by Design - the Mamasia story
Tuesday 18 September 2018, 11:00 - 12:30
Free, Bakala Auditorium.
Sample the natural beauty and wellbeing brand Mamasia. This talk explores beauty, cultural identity, and celebrating difference. Mamasia co-founder Maame Opoku leads the discussion joined by ‘Curious Creative’ Gideon Cudjoe.

Style Armour: Rude-boys, Windrush to present
Tuesday 18 September 2018, 14:00 - 15:30
Free, Bakala Auditorium.
Led by Harris Elliott, creative director, stylist & designer, this talk explores the fashion and style of Caribbean people during their migration to UK shores and how their sense of self, exhibited through their clothing enabled them to forge their UK identities.

Breaks, Beats & Basslines
Tuesday 18 September 2018, 16:00 - 17:30
Free, Ulm & Bauhaus
An interactive panel presentation and discussion that maps the music that elevated the Caribbean community spirit, promoted self-reliance and cultural unity through the eras. Led by musician, DJ and producer, Dego (2000Black / 4Hero) this event will be using the music storytelling format of playing 22 music tracks each for 22 seconds.

Beauty by Design - the Mamasia story

Style Armour: Rude-boys,, Windrush to present

Breaks, Beats, & Basslines


Ameena M. McConnell

The #I_BELONG Salon programme is curated by Ameena M. McConnell, Curator at large for the Design Museum, London. Supported by Arts Council England’s Change Makers fund.


Maamè Opoku

Maame is a co-founder and beauty therapist of MamaSia - a natural beauty and wellbeing UK brand. She leads the vision by supporting social responsibility initiatives, whilst inspiring young women to authentically embrace their unique and natural beauty. She repurposes her ancestral secrets.

Gideon Cudjoe

Gideon Cudjoe (aka the Curious Creative) is a self-taught graphic designer, art-director and brand owner Nevele. Gideon tackles creative briefs using his unorthodox approach to problem solving. Music, design, engineering, fashion and advertising are all sectors where you can experience his professional body of work.

Harris Elliott

Well-respected amongst his contemporaries, Harris is a creative director, stylist and fashion polymath. Shape, form, light and texture are important to his creative process. These can be found in his signature H by Harris brand he founded in 2009.


Pioneer of multiple music forms, breakbeat, jazz fusion, jungle/drum n bass and broken beat to name a few. Dennis “Dego” McFarlane is a producer, multi-instrumentalist and DJ. Co-founder of 4hero and 2000 Black, his music catalogue and its impact is seismic.

Related events

Mind Pilot by Loop.pH

Ameena M. McConnell, Curator at Large explores the theme of ‘belonging’ looking at how artists, designers & curators can collaborate to animate spaces - public and cultural to make them more inclusive. Find out more about Mind-Pilot.

London Design Festival 2018

Explore the theme ‘belonging’ at the Design Museum’s during London Design Festival 2018. With exhibitions, events and installations taking over the museum to celebrate a sense of belonging and ownership of design for all.