Located on first floor Free display

Jon Snow: Colour is My Brand

Discover Jon Snow's unique and colourful collection of ties crafted by the UK's last silk-weaving factory.


What to expect

The broadcaster Jon Snow is renowned for his colourful ties. He selects his ties each morning based on his mood, generally upbeat, but is conscious that ‘the tie should never distract from the news’. Although millions of viewers see Snow’s ties every night, few will realise that they are the product of a unique design process.

Snow first developed an interest in colourful fabrics when he visited Uganda as a teenage volunteer. Struck by the vibrantly patterned Kitenge fabric worn by Ugandan women; the experience inspired him to reinvent his formerly muted British colour palette.

The majority of Snow’s silk ties have been created by the textile designer Victoria Richards. This small display explores the process behind Snow’s ties, which are each uniquely woven by silk weavers at Vanners, one of the UK’s last tie-making companies. Also featured are three specifically commissioned new ties crafted to Snow’s specifications, which are available to purchase in the Design Museum Shop.

Curated by Ameena M. McConnell.

Textile designer Victoria Richards reflects on the design process behind her colourful tie creations for Jon Snow.

Booking information

This is a free display.

Open daily 10:00 – 18:00 (last admission 17:00).