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Designers: IC4DESIGN with DDB Dubai for UN Women Egypt Graphics category
A campaign designed to draw attention to the lack of women in Egyptian male-dominated industries: politics, science and technology. Finding Her mimics the maddeningly labyrinthine scenes of Where’s Wally? Rather than searching for the red-and white striped Wally, Finding Her asks readers to seek out a lone woman among crowds of male workers.
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Background image | Politics Illustrations, IC4DESIGN