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Kanye West and Mat Vlasic for Bravado Fashion category
Life of Pablo merchandise and pop-up stores
Coinciding with his album The Life of Pablo and Saint Pablo tour, West launched a pop-up project across 21 international cities to sell Pablo-branded merchandise. The locations of the stores were revealed on Twitter by West 24 hours before they opened, and included London, Amsterdam, Berlin, Singapore and Cape Town.
This extravaganza resulted in customers lining up for hours to get their hands on T-shirts and hoodies with the brand’s recognisable Gothic font, designed by Cali Thornhill DeWitt.
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Background image | Courtesy of DONDA